Terms of Use
Last updated: June 2026
Welcome to So My Home. These Terms of Use set out the rules for using our website, www.somyhome.it . By accessing, browsing or using our Website, you agree to comply with these Terms of Use.
Please read these Terms of Use carefully before using our Website. If you do not agree to these terms, you should not use our Website.
These Terms of Use apply to your use of our Website. If you purchase products from us, your purchase will also be subject to our separate Terms & Conditions of Sale, Delivery Policy, Returns Policy, Privacy Policy and Cookie Policy, where applicable.
1. About us
This Website is operated by So My Home.
So My Home is a boutique homeware brand offering Italian-made textiles, including bedding, towels and other home pieces.
2. Using our Website
You may use our Website for personal and lawful purposes only.
You agree not to use our Website:
in any way that breaches any applicable law or regulation;
in any way that is fraudulent, harmful, abusive, defamatory, obscene or misleading;
to interfere with the security, availability or proper functioning of the Website;
to knowingly introduce viruses, malware, trojans, worms, logic bombs or other harmful material;
to attempt to gain unauthorised access to our Website, server, database or connected systems;
to copy, scrape, reproduce, download, distribute or commercially exploit any content from our Website without our prior written permission;
to use our Website in a way that could damage our reputation, brand or business.
We reserve the right to restrict, suspend or terminate access to our Website if we reasonably believe that these Terms of Use have been breached.
3. Website content
We take reasonable care to ensure that the content on our Website is accurate, complete and up to date. However, we do not guarantee that all information on our Website will always be accurate, complete, current or free from errors.
The content on our Website is provided for general information and shopping purposes only. It is not intended to amount to advice on which you should rely.
We may update, amend, remove or replace content on our Website at any time without notice.
4. Product descriptions and images
We make every effort to describe and display our products as accurately as possible. However, product colours, textures, proportions and finishes may appear differently depending on your screen settings, device, lighting and photography.
All product descriptions, images, styling suggestions and care information are provided in good faith. Slight variations may occur, particularly where products are made using natural materials, traditional techniques or small-batch production methods.
The inclusion of a product on our Website does not guarantee that the product will always be available.
5. Prices and availability
Prices and availability of products may change from time to time. We reserve the right to amend prices, product details, promotions and availability without notice, provided that any changes will not affect orders already accepted by us.
If a product is unavailable after you place an order, we will contact you as soon as reasonably possible.
6. Orders and purchases
Any order placed through our Website will be subject to our Terms & Conditions of Sale. An order is not accepted by us until we have confirmed acceptance by email or otherwise processed the order.
We reserve the right to refuse or cancel an order where we reasonably believe there has been an error, fraud, misuse of our Website, incorrect pricing, stock unavailability or breach of our terms.
7. Intellectual property
All intellectual property rights in our Website and its content belong to So My Home or are licensed to us.
This includes, but is not limited to:
the name So My Home;
logos, branding and visual identity;
product names and descriptions;
photography, imagery and videos;
text, copy and editorial content;
website layout and design;
graphics, icons and illustrations;
social media content displayed on or linked from our Website.
You may view and use our Website for personal, non-commercial purposes only. You must not copy, reproduce, publish, distribute, modify, sell, license, adapt, upload, transmit, commercially exploit or otherwise use any part of our Website or content without our prior written consent.
Nothing in these Terms of Use grants you any rights in our intellectual property.
8. User accounts
If our Website allows you to create an account, you are responsible for keeping your login details confidential.
You are responsible for all activity carried out under your account. You must ensure that any information you provide to us is accurate, complete and kept up to date.
We reserve the right to suspend or close your account if we reasonably believe that it has been used in breach of these Terms of Use, or if there is a security or fraud concern.
9. Reviews, comments and user content
If you submit reviews, comments, images, feedback or other content to us or through our Website, you confirm that the content is truthful, lawful and does not infringe the rights of any third party.
You must not submit content that is offensive, defamatory, abusive, misleading, obscene, discriminatory, unlawful or harmful.
By submitting content to us, you grant So My Home a non-exclusive, royalty-free, worldwide licence to use, reproduce, publish, edit and display that content for purposes connected with our business, including marketing, customer service, Website display and social media, unless you tell us otherwise in writing.
We reserve the right to remove or refuse to publish any user content at our discretion.
10. Links to other websites
Our Website may contain links to third-party websites, including payment providers, social media platforms, delivery partners, press features or other external websites.
These links are provided for convenience only. We do not control third-party websites and are not responsible for their content, availability, security, accuracy, privacy practices or terms.
Your use of any third-party website is at your own risk and subject to that website’s own terms and policies.
11. Social media
Our Website may link to or display content from our social media accounts. Your use of platforms such as Instagram, TikTok, Pinterest, Facebook or any other third-party platform will be subject to the terms and policies of those platforms.
We are not responsible for the operation, availability or conduct of any third-party social media platform.
12. Privacy and cookies
Your privacy is important to us. Please read our Privacy Policy below and Cookie Policy to understand how we collect, use and protect your personal information.
By using our Website, you acknowledge that your personal data will be handled in accordance with our Privacy Policy.
13. Security
We take reasonable steps to keep our Website secure. However, we cannot guarantee that our Website will be free from bugs, viruses or other harmful material.
You are responsible for ensuring that your own devices, software, browser and systems are properly protected.
You must not misuse our Website by knowingly introducing harmful technology or attempting to gain unauthorised access to our Website or systems.
14. Availability of our Website
We aim to keep our Website available and functioning properly. However, we do not guarantee that our Website, or any content on it, will always be available, uninterrupted or error-free.
We may suspend, withdraw, update, restrict or discontinue all or part of our Website at any time for maintenance, security, operational or business reasons.
We will not be liable if our Website is unavailable for any period.
15. Limitation of liability
Nothing in these Terms of Use excludes or limits liability where it would be unlawful to do so. This includes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation.
To the fullest extent permitted by law, we will not be liable for any loss or damage arising from:
your use of, or inability to use, our Website;
reliance on any content displayed on our Website;
errors, omissions or inaccuracies on our Website;
technical issues, interruptions, delays or Website unavailability;
viruses, malware or harmful material;
third-party websites, services or platforms linked from our Website;
loss of profits, revenue, business, goodwill, data or opportunity.
If you purchase products from us, our liability in relation to those products will be set out in our separate Terms & Conditions of Sale.
16. Consumer rights
Nothing in these Terms of Use affects your statutory rights as a consumer.
If you purchase products from us, you may have rights under applicable consumer protection laws, including rights relating to faulty goods, cancellations, returns and refunds.
Please see our Terms & Conditions of Sale, Returns Policy and Delivery Policy for more information.
17. Changes to these Terms of Use
We may update these Terms of Use from time to time. Any changes will be posted on this page with an updated “Last updated” date.
By continuing to use our Website after changes are posted, you agree to the updated Terms of Use.
18. Governing law and jurisdiction
These Terms of Use are governed by the laws of England and Wales, unless another mandatory law applies to you as a consumer.
If you are a consumer, you may bring legal proceedings in the courts of the country where you live. If you are a business user, disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.
If So My Home is registered outside England and Wales, this clause should be reviewed and amended to reflect the correct governing law.
19. Contact us
If you have any questions about these Terms of Use, please contact us at:
Email: [insert email address]
Address: [insert business address]
Privacy Policy
Last updated: June 2026
This Privacy Policy explains how So My Home collects, uses, stores and protects your personal information when you visit our website, place an order, contact us, sign up to our newsletter, interact with us on social media or otherwise use our services.
We are committed to protecting your privacy and handling your personal information in a clear, lawful and respectful way.
Please read this Privacy Policy carefully. It explains what personal information we collect, why we collect it, how we use it, who we share it with, how long we keep it and the rights you have in relation to your personal information.
1. Who we are
This website, www.somyhome.it, is operated by So My Home.
Business name: [insert full legal business/company name]
Trading name: So My Home
Website: www.somyhome.it
Email: [insert privacy/customer service email]
Registered address: [insert business address]
Company number: [insert company number, if applicable]
VAT number: [insert VAT number, if applicable]
For the purposes of data protection law, So My Home is the “controller” of your personal information. This means that we decide how and why your personal information is used.
If you have any questions about this Privacy Policy or how we use your personal information, please contact us at:
Email: [insert email address]
2. The personal information we collect
We may collect and use the following types of personal information:
Information you give us directly
This may include:
your name;
billing address;
delivery address;
email address;
telephone number;
order details;
payment-related information;
account login details, if you create an account;
messages, enquiries, reviews or feedback you send to us;
newsletter preferences;
marketing preferences;
social media handle or profile information if you interact with us on social media.
Information collected when you use our Website
This may include:
IP address;
browser type and version;
device type;
time zone setting and location;
pages you visit;
products viewed;
time spent on our Website;
referral source;
cookie and tracking information;
information about how you interact with our Website.
Information from third parties
We may receive personal information from third parties such as:
payment providers;
delivery and courier partners;
e-commerce platforms;
analytics providers;
marketing platforms;
social media platforms;
fraud prevention or security service providers.
3. How we collect your personal information
We collect personal information when you:
visit or browse our Website;
place an order;
create an account;
sign up to our newsletter;
contact us by email, contact form, social media or another channel;
submit a review or feedback;
enter a promotion, giveaway or event;
interact with our social media accounts;
accept or manage cookies on our Website.
Some personal information is collected directly from you. Other information is collected automatically through cookies and similar technologies.
4. How we use your personal information
We use your personal information for the following purposes:
To process and fulfil orders
We use your personal information to:
process your order;
take payment;
confirm your purchase;
arrange delivery;
provide order updates;
handle returns, exchanges, refunds or complaints;
provide customer support.
To manage our relationship with you
We use your personal information to:
respond to enquiries;
manage your customer account;
keep records of communications;
send service messages;
notify you about important changes to our policies or services.
To send marketing communications
If you have signed up to receive marketing from us, or where we are otherwise permitted by law, we may use your personal information to send you:
newsletters;
product updates;
launch announcements;
offers and promotions;
event invitations;
styling inspiration;
brand news.
You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us directly.
To improve our Website and services
We use information about how people use our Website to:
understand customer behaviour;
improve Website design and functionality;
improve our product offering;
analyse sales and marketing performance;
understand which products and content are most relevant to customers;
fix technical issues.
To protect our business and Website
We may use your personal information to:
prevent fraud;
protect the security of our Website;
detect misuse of our services;
enforce our terms and policies;
protect our legal rights;
comply with legal obligations.
5. Our lawful basis for using your personal information
We only use your personal information where we have a lawful basis to do so.
Depending on the circumstances, we may rely on one or more of the following lawful bases:
Contract
We use your personal information where it is necessary to perform a contract with you, or to take steps before entering into a contract. For example, we use your name, address and order details to process and deliver your order.
Legal obligation
We use your personal information where necessary to comply with legal obligations. For example, we may need to keep records for tax, accounting, consumer protection or regulatory purposes.
Legitimate interests
We may use your personal information where it is necessary for our legitimate business interests, provided your rights and interests do not override those interests.
This may include:
improving our Website;
managing customer relationships;
preventing fraud;
protecting our business;
understanding customer preferences;
keeping business records;
responding to enquiries.
Consent
We may rely on your consent where required by law, for example for certain types of marketing or non-essential cookies.
You can withdraw your consent at any time.
6. Marketing
We may send you marketing communications if you have signed up to receive them, made a purchase from us and have not opted out, or otherwise consented to marketing.
Marketing communications may include emails about new products, launches, offers, events, editorial content and brand updates.
You can opt out of marketing at any time by:
clicking the unsubscribe link in any marketing email;
contacting us at [insert email address].
If you opt out of marketing, we may still send you service-related messages, such as order confirmations, delivery updates or important information about your purchase.
7. Cookies and similar technologies
Our Website may use cookies and similar technologies to distinguish you from other users, remember your preferences, understand how our Website is used and improve your browsing experience.
Cookies may be used for:
essential Website functions, such as shopping basket and checkout;
security and fraud prevention;
analytics and performance;
personalisation;
marketing and advertising.
Some cookies are strictly necessary for our Website to function. Other cookies, such as analytics or advertising cookies, may require your consent.
You can manage your cookie preferences through our cookie banner or browser settings.
For more information, please see our Cookie Policy.
8. Who we share your personal information with
We may share your personal information with trusted third parties where necessary to run our business and provide our services.
This may include:
payment processors;
banks and financial service providers;
delivery and courier companies;
e-commerce platform providers;
website hosting providers;
IT and security providers;
email marketing platforms;
analytics providers;
customer service tools;
professional advisers, including accountants, lawyers and insurers;
law enforcement, regulators or public authorities where required by law.
We only share personal information where necessary and require third-party service providers to handle your information securely and lawfully.
We do not sell your personal information.
9. Payments
Payments made through our Website may be processed by third-party payment providers. We do not usually store your full payment card details.
Payment providers process your payment information in accordance with their own terms and privacy policies. We recommend that you read the privacy policy of the relevant payment provider before completing your purchase.
10. International transfers
Some of the service providers we use may be located outside the UK or the European Economic Area.
Where your personal information is transferred internationally, we will take steps to ensure that appropriate safeguards are in place, as required by applicable data protection laws.
These safeguards may include adequacy decisions, standard contractual clauses or other lawful transfer mechanisms.
11. How long we keep your personal information
We keep your personal information only for as long as necessary for the purposes for which it was collected.
The period for which we keep your information may depend on:
the type of information;
the reason we collected it;
whether we need it to fulfil an order or provide customer service;
legal, tax or accounting requirements;
whether there is a dispute, complaint or legal claim;
whether you remain subscribed to marketing.
As a general guide:
order and transaction records may be kept for up to [insert period, often 6 years for tax/accounting purposes];
customer service communications may be kept for up to [insert period];
marketing data will be kept until you unsubscribe or we decide to remove inactive subscribers;
Website analytics data may be kept for a shorter period depending on the analytics provider.
When we no longer need your personal information, we will delete it or anonymise it.
12. How we protect your personal information
We take reasonable technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.
These measures may include:
secure Website hosting;
restricted access to personal information;
password protection;
payment security through third-party payment processors;
staff or supplier confidentiality obligations;
monitoring and security tools.
However, no method of transmission over the internet is completely secure. We cannot guarantee the absolute security of personal information transmitted through our Website.
13. Your rights
Depending on where you live and the laws that apply, you may have rights in relation to your personal information.
These may include the right to:
request access to the personal information we hold about you;
request correction of inaccurate or incomplete information;
request deletion of your personal information;
request restriction of processing;
object to certain types of processing;
withdraw consent where we rely on consent;
request the transfer of your personal information to another provider;
complain to a data protection authority.
To exercise your rights, please contact us at [insert email address].
We may need to verify your identity before responding to your request.
14. Complaints
If you are unhappy with how we handle your personal information, please contact us first so that we can try to resolve the issue.
You may also have the right to complain to a data protection authority.
In the UK, you can contact the Information Commissioner’s Office, the UK data protection regulator.
If you are based in the European Union, you may contact your local data protection authority.
15. Children’s privacy
Our Website is not intended for children. We do not knowingly collect personal information from children.
If we become aware that we have collected personal information from a child without appropriate consent, we will take steps to delete that information.
16. Third-party links
Our Website may contain links to third-party websites, social media platforms or services.
We are not responsible for the privacy practices, content or security of third-party websites. We recommend that you read the privacy policy of any third-party website you visit.
17. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date.
We encourage you to review this Privacy Policy regularly.
18. Contact us
If you have any questions about this Privacy Policy or how we use your personal information, please contact us at hello@somyhome.it